About

How we work

• Assume good intentions. That pointed question from a colleague? They genuinely want the answer. Start from trust.
• Share the spotlight. Great work happens when everyone contributes. Share ideas while they’re still messy.
• Plan beats no plan. Uncertainty creates confusion. A rough outline shared beats a perfect plan in someone’s head.
• Tag, you’re it. Someone’s always flying this plane—make sure you know if it’s you. Most mix-ups happen when ownership isn’t clear.
• The show must go on. Opening night arrives regardless. There’s always a path forward, even if it’s different from what we first imagined.
• Good enough isn’t. When time is tight, the answer isn’t to lower standards—it’s to focus ruthlessly. Do less, but do it brilliantly.
• Check small things. Excellence lives in details that seem invisible until they’re not quite right. That spacing. That transition. That punctuation.
• If everyone can’t get in, we’ve failed. Every pixel is either a door or a wall. We build doors.
• Share what you know. That clever solution is worthless in your head. Knowledge shared doubles; knowledge hoarded goes stale.
• Stay curious. Technology evolves, audiences change. Read something uncomfortable, try tools that scare you, ask the questions that feel stupid.