Watch & Listen

In an earlier phase, Made had adopted laphil.com and hollywoodbowl.com and migrated them to Silverstripe CMS.

The previous design had no natural home for timely content—nowhere for new seasons to be announced, to promote specific concerts, or announce podcast episodes. Content became mixed with transactional sections, and there was little distinction between different media types the LA Phil was producing.

Working collaboratively with the LA Phil team, we kicked off with intensive discovery sessions to understand user and content requirements.

We used these requirements to identify key user journeys, testing and refining different page layouts, content structures, and taxonomies through clickable prototypes. The agreed functionality included:

• A Watch & Listen homepage for each site
• Article pages supporting different media types
• Category pages for navigation
• Related content on concert detail and artist pages
• Newsletter signup integration and promotion of key actions (buy a ticket, make a donation) within the content flow

As the site was designed mobile-first, mobile prototypes were created for review before being expanded into full pattern sets. We included support for video, audio, and text content, with video previews from the homepage.